Home > Event, Post-Meetup > OpenMusicMedia Toronto #3 Roundup

OpenMusicMedia Toronto #3 Roundup

“How will location based services help me as an artist?”

This was one of the many questions that sparked a lively discussion at our most recent OpenMusicMedia Toronto meetup.

Jonas Woost, formerly of Last.FM joined us and facilitated the discussion about local music and location based service. Opinions and thoughts were mixed as is to be expected when encountering a nascent technology. Some people are quite excited and have embraced it, while others are not so sure yet how these services will benefit them. It is an exciting time for music fans and artists!

“It’s a small world, but I wouldn’t want to have to paint it”

In very simple terms, what we do know is that artists want to grow their fan base, venues/clubs want to fill their rooms to sell more food/drinks and fans want personal recommendations (music/concert listings) tailored to their tastes and location. How will location based services serve each one of these different groups? And will everyone be on board?

Being a new technology, it was difficult to pin down any definite answers, as there we just as many questions as ideas/solutions. We are starting to see creative experimentation by the likes of McDonalds and Pepsi, so it’s only a matter of time before we start seeing how artists come up with their own creative ideas. We touched upon services like Bandsintown, Songkick, LastFM, Foursquare and Gowalla and how they are currently being used and how they can be used in the future to support the local music scene. Apple has iGroups up their sleeve and Facebook is also rumoured to be working on something. We are in the earlier innings.

“There is no conversation more boring than the one where everybody agrees”

The discussion could have lasted the night and it was very interesting to listen to different opinions and ideas. I’m certain that the topic will be addressed again at a future OpenMusicMedia meetup. In the meantime, let’s keep the discussion going whether it’s here on the blog or on Twitter. There is a lot more to come!

We really want to thank Jonas for joining us. It was our best turnout and it was great to see the regulars come out, as well as meeting a whole new group of people. Having a good cross section of technologists, tech startups, web developers, radio, record labels and music promoters came out to share their experiences and make new connections always lends itself to a very vibrant meetup. We look forward to seeing you again and please stay tuned for information about our next OpenMusicMedia Toronto meetup.

Thanks!

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Categories: Event, Post-Meetup
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